VIRTRIX conceptualized and crafted this year’s Virtual Hong Kong Pavilion for the Frankfurt Book Fair, bringing together over 70 Hong Kong publishers, printers, and electronic publishers. Featuring over 900 outstanding publications, print works, and multimedia creations, the pavilion is divided into four zones: Industrial Zone, Corporate Zone, Recognition & Achievement Zone, and Creative Corner. The exhibition integrates Hong Kong’s historic culture and design style with innovative technology, including 3D book visualization, virtual venue design, AR presentations, and AI text-to-speech, creating a dynamic and engaging digital experience.

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This virtual format offers significant advantages, allowing visitors to explore the pavilion from anywhere in the world, at any time. It extends the reach of the event far beyond the physical exhibition period, providing continuous access and a broader audience. The immersive experience also enables deeper engagement with the showcased works, enhancing visibility and interaction for participants and visitors alike.